Mimi's Cup 'N cakes

Brief

Mimi's Cup 'N Cakes is committed to bringing a little extra sweetness into the lives of SA and its surrounding neighborhoods. Mimi's Cup 'N Cakes specialize in premium confectionary creations, offering special treats that range from delectable desserts to exciting baking classes! Our products are made with careful consideration for flavor, design, and quality; they not only do they taste amazing, but they look just as good too! In our bustling yet friendly workplace environment, dedicated employees strive each day towards crafting delicious delights while being supported by an ethos that celebrates diversity & innovation. The goal? To make all customers smile...and turn a profit along the way so we can continue expanding our sweet business empire!

• At Mimi's Cup 'N Cakes, we don't believe in compromising on quality. We are embracing a return to nature with our recipes crafted from raw natural ingredients - sometimes even organic and local! Our unique creations offer both flavor and health benefits so you can enjoy the best of both worlds.
• Our products not only stand out from the rest but are also aesthetically pleasing. Combining exquisite detail with delicious indulgences, we guarantee satisfaction that tantalizes all of your senses!
• With our pastry designs, your imagination is the limit! From detailed and shaped cakes to helping customers bring their own visions to life - we strive for customer satisfaction with every order. Let us help make that special cake just as unique as its recipient.
• At Mimi's Cup 'N Cakes, we strive to create an atmosphere of warmth and hospitality. Our priority is providing exceptional customer service that puts a smile on each face - from the moment they step in the door until their sweet craving disappears!

At Mimi's Cup 'N Cakes we source most of our ingredients from our local farms for fresh quality ingredients grown with love the way we bake with love, so if my math is correct, love plus love is lots of love.

Approach

Mimi's Cup 'N Cakes has set sights on San Antonio, a city of over 1.333 million people, listed by the U.S Census Bureau! In an ambitious expansion plan for their first four years in operation, they look to increase that number even further with additional markets and partnerships within surrounding communities – taking advantage of this flourishing population boost to push their Mimi's Cup 'N Cakes products as well as offering locals cake decorating classes!

Our secret ingredient is love and tuna; ok, there's no tuna, but there is love.

The Bakery industry in the US is showing positive growth, with revenue projected to reach $13.6bn by 2022 - a 2.4% increase from the previous year! Now more than ever before, Americans are enjoying freshly baked treats and good vibes at their local bakeries.

Client

We strive to provide all with our delicious offerings—from students studying in school, hardworking professionals at the office, those gathering together for a special occasion and even to valued customers who enjoy what we have to offer.

Results

What started as a simple venture for fun has blossomed into something much bigger - Mimi's Cup 'N Cakes! After gaining traction through word of mouth, orders were coming in from all over the place: near and far alike. Little did they know that this small idea would springboard to starting their own business!

Our bakery is proudly serving the great city of San Antonio and beyond! Joyfully bringing our homemade treats to all corners of Texas, we strive to make sure everyone gets a taste of our sweetness. We are working hard towards getting into major stores across the state - yummy goodness everywhere you look!