How long does it take
to build a website?

Timeline by tier

• Launch — 3–7 days: one landing page. Scope is fixed: one URL, one conversion goal.
• Site — 2–4 weeks: marketing site with CMS. Page count and content handoff drive the schedule.
• App — 4–8 weeks: auth, database, admin, APIs. Integrations add time — quoted in the SOW.

What makes projects fast

• Clear brief upfront — pages, features, deadline, and examples of sites you like
• Copy and assets ready before build starts (or budget for copy support)
• Single decision-maker for approvals at staging milestones
• Using Site Sketch Lab or a consultation brief to align scope before quote

What slows projects down

• Scope creep after SOW — new pages, features, or integrations mid-build
• Waiting on legal, brand, or stakeholder sign-off between milestones
• Complex third-party integrations without documented APIs
• Choosing App-tier scope when a Site-tier CMS would ship faster

A typical week-by-week flow (Site tier)

Week 1: SOW signed, sitemap locked, design direction agreed.
Week 2: Staging URL live, core pages built, CMS configured.
Week 3: Content populated, forms tested, revisions in scoped rounds.
Week 4: Launch, DNS, analytics, handoff — or sooner if content was ready early.